Wrapped in Red is the holiday campaign for Rogers Communications. This creative was launched in 2016, a more robust campaign from the previous year including more digital and mall take-overs.

I oversaw the overall creative, including concepts and design of the bow, wrapping paper, in-store packaging and signage, mall wraps, digital mall ads, online banners, emails and direct mail.

Concept development was a collaboration with a fellow Art Director and Methid, for in-store visual display.

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BBDO Team:

ACD: Dani Gaede
Digital Art Director: Bronwyn Anderson
Writer: Sean Butler
Illustrator: Mike Carter