SKILLS
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I have a demonstrated ability to take ownership of projects and campaigns, driving them from concept through to completion.
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Adept at mentoring and leading creative teams, collaborating seamlessly with strategy, creative services, and production teams to deliver exceptional work.
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Proactive in anticipating and solving creative challenges, combined with excellent organizational and project management skills.
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Proficient in efficiently managing multiple projects while adhering to budgets, timelines, and client objectives.
Overall Skills:
Art Direction - Digital & Print
Photo & Video Shoots
Templates
Creative Process
Brand Manager
Team Management
CRM
Design Skills:
Web & Micro Sites
Digital Banners
Direct Mail
Out-of-Home
Catalogue & Magazine Design
Experiential Design
Adobe Creative Suite:
XD
Photoshop
InDesign
Illustrator
Figma - continuously learning
EXPERIENCE
2020 - 2023
Performance Art
ACD/Sr. Art Director
As an ACD, I was responsible for overseeing both BMW Canada and North America CRM creative. This included emails, micro sites, out-of-home and video content, as well as establishing templates, processes and working closely with the Strategy, Account and PM teams in both Toronto and New York offices. Other accounts included Kijiji and CIBC.
2019 - 2020 + freelance
FCB/SIX
Sr. Art Director
At FCB/SIX, I worked with an incredibly talented team on a number of accounts including Sobeys, Tremfya, BMW Canada, CIBC, Genpact, Tilray and Johnson & Johnson Vision. A majority of the projects included emails, web sites, and online magazines.
2018 - 2019
Freelance
Sr. Art Director
I took a few months to explore the industry and landed at Anthem Worldwide for a few months, working on catalogues and experiential design for Herbalife Nutrition.
2013 - 2018
Proximity + BBDO
Sr. Art Director
I started at Proximity on a freelance basis and transitioned to full-time when they were awarded the Rogers account. This account started with the typical direct mail (DM) of letter and envelope and basic email. We transformed the DM into folded experiences and story telling, which was then brought into email formats. Out-of-home and in-store signage was another exciting aspect of this account.
After a few years on the Rogers account I moved onto Esso/Mobile creating emails, digital ads and on-site signage.
2008 - 2013
Freelance
Sr. Art Director
Pi Media/St. Joseph Content
February - December 2012
Concept development for Sears flyers and catalogues including newspaper ads, word marks and event collateral.
Wunderman
June 2010 - March 2012
Design various online elements including e-newsletters, web sites and direct mail for such clients as Ford Canada, Smucker’s, Robin Hood,
Kraft Foods and Sirius Radio.
Que-Net Media/ World Colour
June 2009 - May 2010
Concept development and art directing photography for retail flyers and in-store signage for Zellers and The Home Depot.
Traffik Group
Sept. 2007 - June 2009
Creative concepts and design of various projects for
Diageo, Mabe, Microsoft & XBox
Transcontinental Publishing
June - Sept. 2008
Design and art direct various advertising supplements for Clorox, Canadian Tire, Canadian Heart & Stroke Foundation, and High Liner.
CLIENTS
Automotive
BMW Canada & North America
Ford of Canada
Financial
CIBC
RBC
Genpact
Food
Kraft Foods
Herbalife Nurtition
Smucker's
Retail
Sobeys
Rogers
Kijiji
Esso (Imperial Oil)
Hbc & Zellers
The Home Depot
Sears
Air Miles Reward Miles
Others
Temfya
Tilray
Johnson&Johnson Vision
Proctor & Gamble
Sirius Satellite Radio
Smucker’s
and more...